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Sam's car was badly damaged after it accidentally caught fire. When he finds out that it cannot be repaired, he realizes that he has to

Sam's car was badly damaged after it accidentally caught fire. When he finds out that it cannot be repaired, he realizes that he has to buy a new car. Which stage of the consumer decision

-

making process does this represent?

Postpurchase behavior

Need recognition

Evaluation of alternatives

Information search

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