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Samsung and Apple compete for smartphone sales. The companies show the following information for their smartphone product lines for the current year. Some data are
Samsung and Apple compete for smartphone sales. The companies show the following information for their smartphone product lines for the current year. Some data are assumed.
$ millions | Apple | Samsung |
---|---|---|
Sales | $ 142,381 | $ 38,402 |
Contribution margin | 68,343 | 17,665 |
Required: 1. Compute the contribution margin ratio for each companys smartphone product line for the current year. 2. Which companys smartphone product line performed better based on contribution margin ratio?
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