Samsung Marketing Plan Chapter Assignments

Collecting Information and Forecasting Demand:

The MD asks you to scan Samsung$$s external environment for early warning signals of new opportunities and emerging threats that could affect the success of the Samsung smart phone.

Using the Internet or library sources $($or both$),$ locate information to answer three questions about key areas of the macroenvironment.

$$ What demographic changes are likely to affect Samsung$$s targeted segments?

$$ What economic trends might influence buyer behavior in Samsung$$s targeted segments?

$$ How might the rapid pace of technological change alter Samsung$$s competitive situation?