Sandlands Vineyards Case. 1)Is the premium wine industry (i.e., making premium wine) an attractive or unattractive industry? What factors determine the industry's attractiveness or unattractiveness?

2)Is the premium wine industry likely to get more or less attractive in the future? How and why?

3) Does Sandlands Vineyards have a competitive advantage or disadvantage in the premium wine industry? What resources or capabilities determine this competitive advantage or disadvantage? If it has a competitive advantage, is it temporary or sustainable? If it has a competitive disadvantage, is it reversible?

4) Which investment - Eastside Meats building developed into a winery or old-vine Vineyard - enhances the firm's competitive advantage more? How and why?

5) If the Passalacquas were to purchase the Eastside Building as offered and sell 1800 cases per year, what will be the payback period? Make reasonable assumptions to calculate.