Sandy builders are planning a large mall; Examining the price option for its retail space. Builder is aware that footfalls depend upon the presence of supermarket in the mall and is keen to attract well known brand of hypermarket. Builders knows that space commands a premium if the footfall in mall is high. The builder plans to attract a well renowned hypermarket using a attractive price offering and this would allows the builder charge a premium amount for the rest of the retail space. 

Which of the three influences that comprise the foundation for pricing strategy is relevant for arriving at the price of retail space for:

1.Rest of retail space

2.Hypermarket brand/Supermarket