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Sanjana's Sweet Shoppe operates on the boardwalk of a New England coastal town. The store only opens for the summer season and the business is
Sanjana's Sweet Shoppe operates on the boardwalk of a New England coastal town. The store only opens for the summer season and the business is heavily dependent on the weather and the economy in addition to new competition. Sanjana Sweet, the owner, prepares a budget each year after reading long-term weather forecasts and estimates of summer tourism. The budget is a first step in planning whether she will need any loans and whether she needs to consider adjustments to store staffing. Based on expertise and experience, she develops the following. Gross Margin per Customer (Price Cost of Goods) $6.1 Number of Scenario Customers 41,000 31,000 26,000 Good Fair 5.1 1.9 Poor Sanjana assumes, for simplicity, that the gross margin and the estimated number of customers are independent. Thus, she has nine possible scenarios. In addition to the cost of the products sold, Sanjana estimates staffing costs to be $36,000 plus $2 for every customer in excess of 31,000. The marketing and administrative costs are estimated to be $12,100 plus 3 percent of the gross margin. Required: Prepare an analysis of the possible operating income for Sanjana similar to that in Exhibit 13.15. What is the range of operating incomes? Operating Profit (Loss) Gross Number of Operating Costs Marketing & Admin Gross Margin Margin Customers 49,400 $ S 13,400 Poor 1.9 26,000 36,000 Fair 26,000 5.1 132,600 36,000 S 96,600 Good 158,600 36,000 6.1 26,000 S 122,600 31,000 $ 36,000 S Poor 1.9 58,900 22,900 122,100 Fair 5.1 31,000 158,100 36,000 $ 189,100 153,100 Good 6.1 31,000 36,000 Poor 1.9 41,000 77,900 S 77,900 S S Fair 5.1 41,000 209,100 209,100 Good 41,000 S 6.1 250,100 250,100
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