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Sara is in the market for a new car and is researching different automobile brands. She is looking for a vehicle that aligns with her
Sara is in the market for a new car and is researching different automobile brands. She is looking for a vehicle that aligns with her environmentally conscious lifestyle. In this case, the most effective type of appeal to develop or change Sara's attitude and establish specific brand beliefs would be:humor appeal
musical appeal
rational appeale
motional appeal
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