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Sarah buys all her clothes from an online shopping site. The shipping cost is $30 for orders below $100, but the site offers free shipping

Sarah buys all her clothes from an online shopping site. The shipping cost is $30 for orders below $100, but the site offers free shipping for orders $100 and up. Sarah decides to buy an additional item for $45 to obtain free shipping on her order.

Which strategy is the online site using to increase its sales?

Loss aversion

Status quo bias

Hyperbolic discounting

Confirmation bias

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