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Sarah has a budget of $ 2 1 , 0 0 0 for out - of - home advertising. She discovered through the Eyes On
Sarah has a budget of $ for outofhome advertising. She discovered through the "Eyes On measure that all but two of their outdoor advertising sites scored very highly on a "likely to see" basis. As such, what should Sarah recommend?
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stop spending on outdoor advertising because of their inefiective locations
keep spending on all of the quality sites, and look to put the money for the two sites scoring poorly to better locations
keep all of the same outdoor advertising sites and spending levels because the majority are working very well
move all the outdoor advertising sites to different locations
increase the amount of money budgeted for outofhome advertising
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