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Sarah Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of

Sarah Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas
include the installation of a new lighting system and increased display space that will add $12,800 in fixed costs to the
$137,000 currently spent. In addition, Sarah is proposing that a 5% price decrease to $19 will produce a 20% increase in sales
volume to 24,000
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