Question
Sarah Yens ambition is to develop a small driving range for golfers of all abilities. She believes that there is a 50/50 chance that the
Sarah Yens ambition is to develop a small driving range for golfers of all abilities. She believes that there is a 50/50 chance that the driving range will succeed or fail (this is the base rate). Yens friend has suggested that she should conduct a survey in the community to get a better feeling of the demand for such a facility. Such surveys are not perfect. Theres a 20% chance that the survey will provide a negative signal for a venture that will actually be successful. Also, theres a 30% chance that the survey will provide a positive signal for a venture that will actually be unsuccessful. The cost of the survey is $5,000. If the driving range is successful, then the net present value of the facility will be $200,000 (this figure does not include the cost of the survey). If it is unsuccessful then the net present value of the facility will be -$80,000 (this figure does not include the cost of the survey). a. (6 points) Draw a decision tree and recommend the course of action for Yen that will maximize her expected net present value. Calculate the EVSI and EVPI for this decision situation. b. (1.5 points) Suppose Yens capital is $300,000. Does the strategy that you recommend meet the requirement of the Kelly thumb rule?
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