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Sarah's Spa is assessing the profitability of three segments: massages, facials, and retail products. The financials are: Segment Revenue Direct Costs Massages $300,000 $180,000 Facials

Sarah's Spa is assessing the profitability of three segments: massages, facials, and retail products. The financials are:

Segment

Revenue

Direct Costs

Massages

$300,000

$180,000

Facials

$150,000

$90,000

Retail

$70,000

$40,000

Sarah is contemplating turning the retail space into an additional area for facials.

Required: a. Determine how much the facial segment margin needs to increase to ensure Sarah's Spa’s income remains unchanged. b. Identify other considerations Sarah should evaluate before deciding to eliminate the retail space to expand the facial area.

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