Saran Sport, a Korean$-$based supplier of sports equipment, has entered the Chinese market and is beginning to plan its promotional strategy. The marketing team has had success with both social media campaigns and event sponsorship in other markets. It has carried out consumer research on the Chinese markets they plan to target and have created a customer profile to guide their promotional activities. What is the recommended first step for promoting Saran Sport products in China?

Identify media regulations related to promotional activities in the Chinese market

Approach Chinese athletes to discuss product promotion

Develop promotional material in Cantonese

Research sports events for sponsorship opportunities