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Sasha and Brian just bought their new home, a high - rise condo located downtown. After discovering that none of their current furniture would fit,
Sasha and Brian just bought their new home, a highrise condo located downtown. After discovering that none of their current furniture would fit, Sasha consulted a friend who owns an interior design business for some tips on where to find some nice pieces for small spaces. Sasha and Brian are at which stage of the consumer decisionmaking process?
a Information search
b Need recognition
c Postpurchase behaviour
d Evaluation of alternatives
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