Question
Save-Always Stores started a customer loyalty program at the beginning of 2020 in which customers making cash purchases of gasoline at Save-Always Gas Bars are
Save-Always Stores started a customer loyalty program at the beginning of 2020 in which customers making cash purchases of gasoline at Save-Always Gas Bars are issued rewards in the form of grocery coupons. For each litre of gasoline purchased, the customer gets a grocery coupon for 3.60 cents that can be redeemed in Save-Always Food Stores. The coupons have no expiry date. Save-Always Stores began selling gift cards in 2021 that do not have expiry dates. The following are selected transactions in 2020 and 2021:
1. | In 2020, the Gas Bars sold 3.90 million litres of gasoline resulting in gas sales of $4,680,000. Grocery coupons were issued with these sales. The expected redemption rate for the grocery coupons is 74%. | |
2. | In 2020, customers redeemed $51,400 of the grocery coupons in the Food Stores. | |
3. | In 2021, the Gas Bars sold 4.50 million litres of gasoline resulting in gas sales of $5,850,000. Grocery coupons were issued with these sales. The expected redemption rate for the grocery coupons is 71%. | |
4. | In 2021, customers redeemed $58,600 of the grocery coupons in the Food Stores. | |
5. | In 2021, customers purchased $92,200 of gift cards, and $50,100 of the revenue from gift card sales was to be recorded by the end of the year. |
1.Indicate if the following activities will increase, decrease, or have no effect on each of revenues, expenses, and profit:
1. | Issuing grocery coupons when sales are made | Decreases revenues, expenses and profitIncreases revenues, expenses and profitDecrease revenues and profitIncreases revenues and profitNo effect on revenues, expenses and profit | ||||
2. | Redeeming grocery coupons | Decrease revenues and profitIncreases revenues and profitDecreases revenues, expenses and profitIncreases revenues, expenses and profitNo effect on revenues, expenses and profit | ||||
3. | Issuing gift cards | Decrease revenues and profitNo effect on revenues, expenses and profitDecreases revenues, expenses and profitIncreases revenues, expenses and profitIncreases revenues and profit | ||||
4. | Redeeming gift cards |
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2. Record the above transactions
3. What balances will be included in current liabilities at December 31, 2020 and 2021, regarding the customer loyalty program and gift cards?
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