SBC's focus on building communities with bicycling enthusiasts can be viewed as which of the following two types of promotional strategies?

Which forms of social media are mentioned in the video as parts of SBC's overall social media strategy?

In the video, SBC's Senior Community and Social Media Specialist notes at least one metric that the company uses to evaluate the performance and value of its social media efforts. Which one(ones) was(were) mentioned?

Assume that SBC's marketing manager has decided that they would like to send consumers who have never bought a bicycle from SBC, but have opted into mobile promotions from the company a mobile coupon for one of its bicycles when they are near a sports equipment retailer. This is an example of