SC Johnson distributes their OFF! Clip on product through various retail distribution channels (retailers). Based on current pricing strategy, they recommend each retailer sell each OFF! Clip on for $7.99. Each retailer purchases the OFF! Clip-on from SC Johnson for $3.99 (wholesale price) and SC Johnson's variable costs are $2.07. One of the retailer's is considering an in-store price promotion to stimulate greater demand for the OFF! Clip on product. This retailer wants to calculate what the increase in demand will need to be if they apply a 15% promotional discount. Based on this information, using the volume hurdle formula, calculate what volume hurdle % the retailer must achieve to break-even with this promotion.

50.90% 66.80% 42.80% 66.80%