SC Johnson is contemplating launching a price promotion using coupons, through an in-store retailer flyer (same day redemption terms), for Ziploc Sandwich Bags.

a)List 2 benefits of using this price promotion? (6 marks; 3 marks for each benefit)

1.

2.

b)What are 2 key risks of implementing a price promotion?Within your answer identify at least 1 key design technique you should do in order to reduce the risk. (4 marks; 1 mark for each risk and 2 marks for technique to reduce risk)

1.