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( Scenario 1 0 - 1 ) Nearly everyone in advertising understands the powerful role emotions can play in advertising, but in addition, emotions can:
Scenario Nearly everyone in advertising understands the powerful role emotions can play in advertising, but in addition, emotions can:
be the only tool available when the objective is to persuade the consumer.
become a product attribute linked to the brand
be an excellent tool for use in repetition, slogans and jingles.
never become part of the product.
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