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( Scenario 1 1 - 3 ) The line That's because I ' m Rugged has come up in a number of the advertising ideas,
Scenario The line "That's because Im Rugged" has come up in a number of the advertising ideas, no matter what medium, and everyone on the team likes it The team proposes that this be Jused as the brand's tagline. The main goal of this tagline is probably to do what?
a To communicate the brands main benefit
b To emphasize the brand's key selling point
c To entertain or amuse the audience
d To establish an image for the brand
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