Scenario $1\mathrm{.}4.$

Alan manages a small factory that produces computer graphics cards. Alan operates from the belief that a good product creates demand. He focuses much of his energy on developing operational efficiencies and increasing output. The company's salesperson Melissa, however, views customer relationships and personal selling as being the highest priority. Between the two of them, the firm has become known for its quality products and excellent customer relationships.

Refer to Scenario $1\mathrm{.}4.$ What type of orientation has Alan adopted?