Scenario $16\mathrm{.}3.$

Every year a small town hosts a popular relay race that gets nationwide attention. One year, Expedia donated a travel package for the winner. The event always gets extensive media coverage.

Refer to Scenario $16\mathrm{.}3.$ The New York Times requested a photo of the winner. They posted the photo on the news website. Underneath they included a brief description of the race and the winner. This is an example of a $\_\_\_\_\_\_\_.$

content marketing tool

native advertisement

product placement

captioned photograph

press release