Scenario 1 Arco Inc. Arco Inc. is a new strategic marketing and advertising firm based in New York City that has recently opened for business. The small company has just begun taking on clients, and is still in the process of building its name and image. Arco's first potential client is Baseline Divisions, a sporting goods manufacturer. Arco and Baseline managers are exploring their potential working relationship in a meeting. Answer the following question based on the scenario described above. Arco executives believe that Baseline Divisions would benefit from a different marketing philosophy. They believe that the company should focus on satisfying customer wants and needs instead. This philosophy can best be described as:

a. Production orientation

b. Sales orientation

c. Advertising orientation

d. Societal marketing

e. Market orientation