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Scenario 1 : Below is the value that customer attaches with the two products A. What would be the revenue if seller charge each product

Scenario 1 : Below is the value that customer attaches with the two products A. What would be the revenue if seller charge each product separately? (i.e. single price for both the products) B. What would be the revenue if seller go for price bundling?

Customer 1

Customer 2

Keyboard

1500

3000

Printer

3000

1500

Scenario 2 : Below is the value that customer attaches with the two products. C. What would be the revenue if If seller charges separate prices for Keyboard and Printer? D. What would be the revenue if seller go for pure bundling?

Customer 1

Customer 2

Keyboard

1500

1700

Printer

3000

3500

E. What can you say about the customer valuations of the two scenarios and effect of price bundling?

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