Scenario 11-4 When friends of Brian Richardson went to the carnival, they always wanted to take him wi Richardson had an uncanny ability to win almost every arcade game he played. Usually by evening his friends were also winning because Richardson did not mind sharing his secre him to write a book. After several attempts, Richardson created The Secrets of Amuseme Revealed. In the 85-page book, Richardson reduces the art of playing arcade games to a s him, the trick is to realize each game is not a game of chance. Richardson's mini-book is a Amazon.com for $5.95. Refer to the scenario. In terms of the new-product development process, which stage is the book's Amazon.com