scenario 15-1

The Grape Vine Market is a 1,700-square-metre store offering highly collectible food and wine. Greeted by warm lighting, a muted colour scheme, and REM or Fleetwood Mac on the sound system, customers first enter the wine department, a 900-square-metre oval featuring more than 5,500 labels from around the world. There are no aisles; instead, racks are arranged asymmetrically to create flow and movement. A wine expert helps customers choose the appropriate product and helps pack the wine and food.

Refer to the scenario. Which of the following does this scenario best describe?

Select one:

a.the store's merchandise mix

b.the store's cultural impact

c.the store's target strategy

d.the store's atmosphere

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Retailers such as Hudson's Bay and Saks are responding to consumer needs by changing product mixes, hours of operation, locations, and prices. Which aspects are these stores changing?

Select one:

a.their retailing mixes

b.their product offerings

c.their merchandising groupings

d.their store positioning strategies

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Scenario 13-2

It's September and Sophia wants to buy some arts and crafts supplies for an after-school program she is developing for her daughter's elementary school. In her Saturday newspaper was a flyer from Michael's, an arts and crafts retailer. As she looked through the newspaper insert, she noticed that if she purchased three or more bottles of Alene's Tacky Glue, the regular price of $1.50 each was reduced to $1.15 each. She also saw that the store priced its plastic storage boxes at $1.99, $3.99, and $5.99. She thought they would be useful for storing each individual child's projects. On the front page of the flyer was an ad for Funky Girls Gel Pens, something she knew her daughter would love to use. The price at Michael's was $6.99 lower than the price she had found at the other stores that carried the pens. She thought that some of the older girls might like to start a scrapbook and was pleased to find that Michael's had a scrapbook starter kit, which includes scissors, book, pages, and stickers for only $15. The items could be purchased separately for $19.99. The flyer also announced that all flag-related items left over from its Canada Day sale were reduced by 40 percent.

Refer to the scenario. What pricing practice was used to price the plastic storage boxes?

Select one:

a.seasonal pricing

b.cumulative pricing

c.price shading

d.price lining

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The Bay department stores are usually classed as anchor stores. This means that other smaller stores locate themselves around The Bay in the hopes that they will also be noticed. Which of the following best describes The Bay?

Select one:

a.They usually specialize in high-priced items like furniture.

b.They are often large department stores that are located at opposite ends of a mall to create a heavy pedestrian traffic flow.

c.They are the stores within the mall that sell services rather than products.

d.It is the generic name given to supermarkets that are located within shopping malls.

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Pauline LaMour works as a personal organizer. If she were hired to come to your home and organize your closets, she would charge $500-whether the job took her 15 minutes or the entire day. She feels her fee is justified because of her 20 years of experience. Which pricing policy is LaMour using?

Select one:

a.psychological pricing

b.flexible (or variable) pricing

c.professional services pricing

d.price maintenance

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What has Starbucks added to their payment process to create a loyal customer?

Select one:

a.click and collect

b.mobile app

c.great customer service

d.shopper analytics

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A June sale on Cadbury Creme Eggs, an Easter staple for many people, is an example of which of the following pricing tactics?

Select one:

a.functional allowance

b.promotional allowance

c.quantity discount

d.seasonal discount

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After years of strong growth, Taco Bell is branching out from traditional single-purpose stores. Its uses kiosks, movable carts in malls and at the gas station, products on supermarket shelves, and even in-school lunch programs. In only a few years, it has more than quintupled its points of access. It aims to have 200,000 outlets; most of which will be nontraditional. What is Taco Bell potentially producing among its franchisees and other distributors of Taco Bell products?

Select one:

a.supply management divergence

b.vertical conflict

c.cognitive dissonance

d.horizontal conflict

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Scenario 14-1

Selfridges is the second-largest department store in Great Britain. It works with House of Frasier, one of its competitors, to reduce operating costs by sharing channels of distribution to ship goods from more than 1,500 suppliers.

Refer to the scenario. In choosing a channel of distribution, Selfridges more than likely relied on which of the following?

Select one:

a.market factors

b.ownership requirements

c.geodemographic requirements

d.production factors

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Scenario 15-1

The Grape Vine Market is a 1,700-square-metre store offering highly collectible food and wine. Greeted by warm lighting, a muted colour scheme, and REM or Fleetwood Mac on the sound system, customers first enter the wine department, a 900-square-metre oval featuring more than 5,500 labels from around the world. There are no aisles; instead, racks are arranged asymmetrically to create flow and movement. A wine expert helps customers choose the appropriate product and helps pack the wine and food.

Refer to the scenario. What is the Grape Vine Market using to differentiate itself from supermarkets?

Select one:

a.merchandise type and density

b.sound

c.odours

d.employee type and density

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The Home Depot has selected orange as its corporate colour. It's a good choice. At the gut level, orange connotes happiness and warmth. A recent article in one of the company's advertising brochures spoke about choosing colours for home decorating. It referred to this colour as "joyful orange." What is the colour orange part of at The Home Depot stores?

Select one:

a.the merchandise mix

b.the promotional strategy

c.the target strategy

d.the atmosphere