Scenario 4: The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the ? = 0.05 level of significance for all inferences.

COLORS SHAPES Red Green Blue Yellow Circle 54 67 36 45 44 61 44 41 Square 34 56 36 21 36 58 30 25 Diamond 46 60 34 31 48 60 38 33 Analysis of Variance Source dr SS MS F Colors 2711.17 903.72 72.30 0.000 Shapes 579.00 289.50 23.16 0.000 Interaction 6 150.33 25.06 2.00 0.144 Error 12 150.00 12.50 Total 23 3590.50