Scenario $5\mathrm{.}1$

Adeeb is part of a group of students who are working with a bakery to collect marketing research. The bakery wants to determine whether a new type of pastry would be successful. Adeeb's group decides to conduct a taste test and then have respondents fill out a survey about their thoughts. Questions would include whether they liked or disliked the pastry, what they liked or disliked about it$,$ and whether they would purchase it at certain price points.

Refer to Scenario $5\mathrm{.}1.$ What type of research is Adeeb's team collecting

a$.$ Descriptive research

b$.$ Experimental research

c$.$ Conclusive research

d$.$ Focus group research

e$.$ Exploratory research