Scenario $6\mathrm{.}1$

Use the following to answer the questions.

Lil Angels Kids Spa offers various treatments designed to appeal to the younger customer. Treatment options include manicures, pedicures, facials, tea parties, and dress up photos. Parents can even purchase a birthday party package. Currently, Lil Angels offers its services only to girls under the age of $14.$ Originally begun in Delaware, Lil Angels is considering opening its spa$/$salons in other parts of the country and is planning to expand its offerings to girls aged $14$ to $17.$ The company realizes that some changes may be needed. For example, management wants to find out if the older girls will be interested in their birthday party and tea party services.

Refer to Scenario $6\mathrm{.}1.$ Which of the following best describes Lil Angels' current approach to the market?

a$.$ It has chosen a segment that is not identifiable and divisible.

b$.$ Its market is impossible to reach because of legal constraints.

c$.$ It is segmenting the market according to product$-$related variables.

d$.$ It is not segmenting the market but is attempting to reach everyone with the product.

e$.$ It is segmenting the market according to demographic variables.