Scenario: A healthcare organization is seeking to improve its patient care services. Leadership wants to understand how the current organizational culture affects service delivery and identify areas for improvement. Question: What is a critical first step in conducting a cultural assessment in this organization? A) Redesigning the organization's logo to reflect a culture of care. B) Conducting surveys and interviews to gather insights from employees at all levels about their perceptions and experiences of the organizational culture. C) Increasing the budget for patient care services without assessing the current culture. D) Focusing solely on external customer satisfaction surveys