Scenario:

A person from a mobile company calls you on your mobile phone. First of all, you do not know the person and they already have your personal details with them. Secondly, you establish that they are doing a survey on price reduction on voice calls on MTN whilst you are a Vodacom subscriber. As an MBA student, you feel that every research needs to be informed by ethical considerations before it is done in order to avoid misunderstandings and misrepresentation of the facts and the sample.

2.1 What type of a study is described above?

What are the advantages of such a study for companies?

2.2 What are the disadvantages of conducting studies like this for companies? Mention five .

2.3 Critically discuss five (5) ethical considerations which this company should have considered before embarking on the study.

2.4 What type of sampling did this company use to select its population for the study? Discuss the advantages and disadvantages of that sampling method?