Scenario

Air traffic is growing. The number of passengers is expected to double in the coming years which calls for more capacitive facilities, more qualified staff, and more automation to support safety and performance concepts. The emergence of low-cost carriers and service-oriented customer relationships revolutionized the business models of airlines. Aviation has changed, the industry is changing and will keep changing fast.

Options

• Expand the current routes in the U.S, Latin America, and Caribbean to offer more flights
• Expand the international flights to include destinations in Europe

QUESTION

Using a decision-making model, determine your recommendation for Robin Aviation. Support your recommendation with data and logic and include the decision-making model application (e.g. if you used a decision-making tree, include that diagram to show how the model was used).

Submit your recommendation for the strategy Eagle Aviation should pursue. Provide a detailed report of your decision-making model(s) that shows how you arrived at your decision for the strategy recommendation.