Scenario:An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company's market research consultant.

Using raw data,determinetwo descriptive statistics regarding the oil change company that can be used to attract customers.

Explain the descriptive statistics determined and their direct use in attracting customers.

Analyze additional information needed to develop a better marketing strategy.

Assess how you would collect this additional information.

References:

McQuarrie EF. McQuarrie. The Market Research Toolbox [BibliU]. 4th ed. Thousand Oaks: SAGE Publications; 2015. [Cited 2021 Aug 29]. Available from: https://bibliu.com/app/#/view/books/9781483387246/epub/OEBPS/s9781483398228.i985.html#page_357

McQuarrie EF. McQuarrie. The Market Research Toolbox [BibliU]. 4th ed. Thousand Oaks: SAGE Publications; 2015. [Cited 2021 Aug 29]. Available from: https://bibliu.com/app/#/view/books/9781483387246/epub/OEBPS/s9781483398228.i909.htm#page_286

Below you will find data collected from a sample of 66 oil changes done at one location. Oil Change # Minutes it took to change oil 16 11 13 17 15 11 12 12 14 15 12 12 17 14 12 19 18 14 12 15 16 16 15 16 11 15 16 18 15 15 10 15 18 17 9 14 10 15 16 18 15 18 15 16 16 12 16 13 15