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SCENARIO AND DESCRIPTION OF ACTIVITY: You are planning to construct a new business. You are required to: determine the marketing mix of your business according

SCENARIO AND DESCRIPTION OF ACTIVITY:

You are planning to construct a new business. You are required to:

determine the marketing mix of your business according to your target market and business needs.

evaluate the costs and benefits of using different distribution channels determine volumes and pricing of your products mix to optimize sales and profit.

Business marketing.

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