Scenario and the Task

A good business strategy defines the direction and scope of an organization over the long-term, and will advance the companys resources and meet market needs. An organization must pursue the right competitive strategy avoiding strengths of its competitors and look for weak points in their positions and then launch business Strategies accurately. Select an organization of your choice and you are required to conduct sufficient investigation on the companys background, its products/services offered and managerial processes. Answer the following strategic questions in relation to the selected origination.

1. Explain the strategic purposes including core values, vision, mission, goals, and objectives of the selected organization (05 marks)

2. Conduct an internal and external environmental analysis of the company. You may perform PEST, BCG/GE and value chain analysis to identify resources and competences, distinctive capabilities of the business. Based on the analysis of above factors, present the companys SWOT. (30 marks)
3. Critically discuss the generic strategy of the organization (15 marks)
4. Based on discussions above, analyze the growth strategies available to the organization. You may at least identify three opportunities in which you could suggest the organization to grow with reasonable justifications. These strategies may either belong to substantive growth, limited growth or retrenchment. (30 marks)

5. Using strategy evaluation criteria, select an appropriate future strategy for the organization form above alternative strategies. Explain briefly, the appropriate strategy methods that can be used by the organization to execute the selected strategy. (10 marks)
6. The report structure (10 marks). You should follow all the given guidelines in preparing the report following correct report structure including Harvard Referencing Style.