Scenario:

As the new sales manager for ETYN, a consumer goods company in Gauteng, South Africa, you are faced

with an ethical dilemma. Your peers from competing companies have invited you to participate in price

and rebate fixing practices, a practice your predecessor, now the national sales director, allegedly engaged

in$.$ This unethical behaviour is attributed to the region's high performance and your predecessor's

promotion.

Objective:

Apply the three main modernist theories of ethical decision$-$making $-$ utilitarianism, deontology, and virtue

ethics $-$ to formulate your decision regarding the proposed price and rebate fixing scheme. Provide a

reasoned argument for your decision, considering the ethical implications for all stakeholders involved.

Instruction:

$$ Assess the situation using each ethical theory, considering the consequences, duties, and

character virtues relevant to the decision.

$$ Reflect on the implications of your decision for your personal integrity, the company's

reputation, and the wider community.

$$ Motivate your final decision, outlining the ethical reasoning that led to your conclusion.