Scenario

At a high-level, several items from recent operations seem relevant. First, the company's share of the U.S. hotel market has been stable for several years, but you are aware that the leadership team and board of directors would like to grow the business. The executives have considered both U.S. and international growth opportunities in the past, but they have not yet selected a strategy to pursue.

Next, the executive team is also focused on cost control to maintain the profitability of the current U.S. operations. The expenses that have increased the most in recent years have been food products and employee wages.

Finally, the executive team and board have been concerned about the emergence and growth of new types of competitors like Airbnb. Airbnb's business model utilizing residential properties for consumer rental purposes has disrupted the industry and raised questions about the value proposition of the traditional hotel chain model.

Questions (Please answer these)

1. Describe the business being addressed (such as company growth, cost management, competitive environment, etc.) and its importance to the company;

2. Describe the industry data related to inflammation attributed by economic growth

3. Describe the economic data and source(s) related to inflammation attributed by economic growth

Thank you so much!