Scenario C$.$ You are representing your company at the independent booksellers' convention. You always enjoy this convention, not only because you see the newest releases but also because you are able to exchange ideas with other people who work in your industry. There are sessions for every type of job within the industry so you are able to meet lots of different types of managers. Along with their name everyone's name badge has his or her title, company name, and headquarters city. Originally you thought all of the other firms would be set up using the same type of organizational structure as your own firm, but after glancing at a few of the nametags it becomes apparent that different companies are using different organizational structures. For example, Phil's title is Vice President for Production. Jerry is the Coordinator for Book Sales and interestingly he reports to both a marketing supervisor and a book department supervisor. Finally Sherry's nametag listed her title as Vice President for Eastern United States.

Jerry's company is set up as a structure.

functional

divisional

geographic divisional

customer divisional

matrix