Scenario: Candidates are required to apply the learning and creative marketing skills they have gained from studying this Unit to develop a marketing strategy for an organisation of their choice. You will be expected to discuss the key concepts of marketing management and use contemporary marketing models, tools and techniques in a practical context. Specifically, you will: . Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations; Develop marketing strategies with the application of appropriate marketing tools; Evaluate the processes involved in brand management and how they influence consumer behavior; Decide how to launch new products/services in a dynamic global marketplace. You can choose any organisation that you have sufficient first-hand knowledge of, preferably where you are working currently or have worked in the past, or an example organization that you have chosen for the purposes of this assignment. This may be a family business, a multi-national organisation, a college or university, or any other organization that lends itself to discussion and analysis. This is an investigative assignment/mini project which will require detailed planning to ensure that all assessment tasks are adequately researched and for data to be analysed within the timescale permitted. You MUST follow the Project Report format, which should contain the following sections: 1. Executive Summary: You should summarise your entire case study briefly (no more than one page of A4 paper). This should outline the key messages and be prepared in a format that would be suitable for presentation to the senior management team of the example organization