Scenario:

Coca$-$Cola is one of the most globally active international companies, deriving $80$ percent of its sales from outside the U$.$S$.$ The company has demonstrated a large international company can build a strategy and structure itself to successfully compete in emerging markets. Though typically resilient, with recent world events, including a global pandemic, political and social unrest, economic instability and supply chain interruptions, the company believes that a strategic analysis by an outside source would be beneficial. Therefore, you have been retained by the company as a strategic business consultant to analyze their world$-$wide operations and provide a detailed, recommendation. Your presentation must deep dive beyond the provided SWOT analysis.

Some of the key issues include:

What does the company's current business condition look like? $($Hint: The annual report will provide the needed information$).$

Are there any world markets that were originally promising, but now are risky? Why?

Is there a need to modify the current strategy of franchising?

Is our sustainability programs worth the investment of resources and capital?

How does the current world economic condition influence future growth in emerging markets?

What are your strategic recommendations for growth and success to the company?