Scenario (fictional):

You are in a leadership role as the director of product development at UTXL, a consumer products company. You are tasked by the CEO of UTXL with changing the company from a profits-only driven company to one that prides itself on producing quality products addressing customers' preferences. The latter is a huge change, as the existing mindset of this company is to produce record profits every quarter above all else. But since UTXL's competitors have focused on their customers, your company has begun to lose market share. As the leader of this task, you want to start by retraining the workforce to focus on product quality. However, the sales division is resisting this effort because sales bonuses are primarily based on company profits. The CEO and marketing, on the other hand, consider this change necessary for the survival of the company and want the training to start right away.