Scenario: Following the consumer involvement model you start by planning the digital component of the campaign. You decide to target male consumers immediately as they post #Engaged and #LuckiestManAlive hashtags on Instagram. As they would be swept up in the high of being engaged, they are more likely to impulsively sign up for bigger event packages and options. This type of targeting is focusing on which antecedent of involvement? Select one alternative:

Object or Stimulus Factors

Situational Factors

Individual Factors

Needs Factors