Scenario

JCHi-FiisaretailerthatsellsconsumergoodsinAustralia.Youaretheleaderofateamwiththefollowingdutiesandresponsibilities:

• Creatingadvertisements.
• Introducingnewproducts.
• Liaisonwiththesuppliers.
• Planningmonthly/yearlymarketingpromotions.

Foradvertisements,thecompanyhasseveralmarketingagenciesforTV/Radio commercialadvertisementsandsocialmedia.Yourteamneedstoprovideideasandconceptsforadvertisementsbasedonwhichoftheagenciescreateallcommercialadvertisements.In addition,allmarketingcommunicationsmustbedrafted.Thedraftneedstobedouble-checked and recorded due to the organisational policies and procedures and relevantlegislation.

Whenintroducingnewproducts,thecompanyfindsouttargetcustomersforspecificproducts,invitesthetargetcustomersandconductsintroductoryevents.

Your team is also responsible for managing the relationship with the suppliers andorganisingtheregularteammeetingtoplanforperiodicsalesactivitiesandmarketingpromotions.

Inaddition,thecompanyhasthefollowingpoliciesandprocedures:

• Allmarketingpresentationsmustbeconductedwithvisualaids,andspecialequipmentmustbeusedifthetargetaudienceneedsspecialsupport.
• Before any marketing presentations, a team leader or supervisor must conduct aninformalteammeetingtoconfirmallrequirementsarepreparedforthepresentations.
• For all marketing communication in social media and email, outbound writtencommunicationmustbecheckedbytheteamleader,andthedraftmustbetestedbytheteammembers.

Endofscenario,questionsstartfromhere

Question1: Basedontheinformationgiveninthescenario,identifyatleast3businessactivities requiringcommunication?

Question2:ForeachbusinessactivityidentifiedinQuestion1,whataretherequirementsinthecommunication?

BusinessactivityidentifiedinQuestion1	Communicationrequirements

Question3: Communicationisavitalpartofthebusiness.Itplaysalotofroles.Peopleusecommunication toencourage,shareideas/information,connect,informandmoreIdentifycommunication roles(e.g.,encourage,shareinformation,connect,inform,etc.)foreach businessactivity listedinQuestion1.

BusinessactivityidentifiedinQuestion1	Communicationroles

Question4: Youareplanningtocommunicatewiththecustomersaboutanewproductandconductapresentation?Whatarethecommunicationobjectives?

Question5:ForeachbusinessactivityidentifiedinQuestion1,selectappropriatemethodsof communicatinginformationinternallyandexternally.

BusinessactivityidentifiedinQuestion1	Appropriatecommunicationmethods

Question6:

1. Assumethatyouandyourteamareplanningtoorganiseanintroductorypresentationforamassagechair.Thisproductneedsgroupactivities,asthetargetcustomer groupshouldparticipateinthepresentation.Thetargetcustomergroupistheolder generationandisexpectedthatsomemayhavehearingproblems.Recommendan appropriatepresentation method.
2. Whatisrequiredbeforethepresentationaccordingtotheorganisationalpoliciesandprocedures?

Question7: BasedonyouranswersinQuestion6,recommendappropriatecommunicationmethodstocommunicate withthetargetcustomergroupeffectively.

Question8:YouneedaformalmeetingwithoneofoursuppliersinIndonesia.Currently,duetoCOVID-19,allinternationaltravelisprohibited.

1. Howwillyounegotiatewiththesuppliertohaveameeting?
2. Listtheskillsyouneedtohavewhennegotiatingwiththesupplier.
3. Ifthecommunicationmethodischanged,explainhowtoensurethatyourteammemberswillbenotifiedaboutthechanges.

Question9:

1. Youareplanningtoadvertiseanewproductthroughsocialmedia(forpotentialandexistingcustomers)andemail(forexistingcustomers).Whatrequirementsdoyouneedtofollowwhenwrittencommunicationisusedthroughsocialmediaandemail,accordingtotheorganisationalpoliciesandprocedures?
2. Listavailableverbalcommunicationmethodsforaninformalmeetingwhenallparticipantsarelocatedindifferentplace.