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Scenario: Lettuce Patch, Incorporated, is the premiere manufacturer and distributor of Lettuce Patch Kids dolls. Unlike the 'make it and they will come' philosophy, Lettuce
Scenario: Lettuce Patch, Incorporated, is the premiere manufacturer and distributor of Lettuce Patch Kids dolls. Unlike the 'make it and they will come' philosophy, Lettuce Patch performs extensive market research to determine the needs and wants of its target market for Lettuce Patch Kids. Regardless of its technological prowess which compared to its competitors is actually outofdate the company aligns its resources and processes to supply the demand of the marketplace.
The above scenario best exemplifies which fundamental view by which companies typically introduce new products:
Select one:
a Expertise impulsion
b Momentous impulse
c Market pull
d Interfunctional view
e Technology push
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