Scenario:

Many companies use well-known celebrities in their ads, while other companies create their own spokespersons (such as Maytag repairman).A marketing researcher is interested in investigating the relationship between gender of the spokesperson and brand awareness.Three hundred television viewers were asked to identify the products advertised by celebrity spokespersons.

A.Identify the independent variable(s) - if any (and define them precisely and indicate they are qualitative or quantitative)

B.Identify the dependent variable - if any (and define them precisely and indicate they are qualitative or quantitative)

C. Identify the type of analysis that is appropriate (Chi-Square test of independence, ANOVA, Regression, or Correlation)

D.Justify why the analysis you identified in part C is correct.