Scenario

NationaliTeas is an online tea shop that's seen a rise in popularity. The company has grown from a small domestic business with 10,000 customers a month to a global organization that serves 250,000 customers a month with international ties and partnerships. The expansion of the company has resulted in the need for guidelines for communicating with both domestic and international audiences, including employees and the public. Because NationaliTeas has not worked with international locations before, management is unsure of how to approach its messaging in a way that is professional and culturally sensitive.

You have been hired by NationaliTeas to come up with global communication plan, which will consist of audience analysis, global communication best practices, and company-specific communication practices that can be used to communicate with internal and external audiences across the globe as the company continues to expand.

Directions

The CEO of NationaliTeas has hired you to come up with a global communication plan for the company. They have asked for the plan to focus on the following areas: (Using both "Lae, Marobe, Papua New Guinea" which is one of the most linguistically diverse cities in the world and "London, England" which is one of the most ethnically diverse cities in the world as potential expansion locations.)

1. Part one: Best Practices
   • Defining Standards and Principles: Identify global citizenship standards and principles that the company will use to guide internal and external messaging and general business practices and explain their purpose in improving communication and collaboration practices using supporting evidence.
   • Proactive Benefits: Explain how your identified global citizenship standards will improve the overall quality of global communication and collaboration as well as reduce potential cultural or civic concerns for both internal and external audiences.
   • Potential Miscommunications: Describe how miscommunications due to language barriers, civic issues, or cultural concerns will be mitigated for both internal and external audiences.
   • International Law and Ethical Considerations: Analyze the impact that international laws and ethical considerations have on the company's global messages. Keep in mind that what may be considered acceptable in one country may not be acceptable in another, so it is important to eliminate any personal or cultural bias from your analysis.
2. Part 2: Messaging
   • Media Channels and Communication Methods: Identify the primary new and traditional media channels and communication methods the company will use to communicate with global audiences, and explain how each specific channel should be used for sharing external messages.
   • Media Message: Come up with a copy (written content) for an example media message per identified channel that can be sent to global audiences to announce the company's expansion using global communication best practices. The example can be for a new or traditional media channel. If the message would require visual components (e.g., Instagram post, printed flyer, etc.), you may describe the types of visuals you would include following your example message.
   • Rationale: Explain how each selected communication channel or method and the corresponding example message aligns to your identified target audiences and follows global communication best practices.

Response should be supported by course and external resources.