Scenario: Next, following the consumer involvement model you set up an Augmented Reality installations inside Westfield shopping centres, to allow passers-by to browse and order items for sold by the wedding planning firm. The installations consist of smart mirrors that allow consumers to virtually try on different wedding dress options before making a purchase. Following on from the answer in the previous question, which type of Involvement is this?

Select one alternative:

With Purchase Decisions

With Heuristics

With Products

With Advertisements