Scenario Organisation: McDonald's (restaurant) Australia

This assessment requires high-level research about the organisation, their products and services and the organisation's external environment, including their competitors and their products and services. You will also need the following information source to conduct your research

. ? Australian Bureau of Statistics

? IBISworld.com ? Franchisebusiness.com.au

? Reserve Bank of Australia

Question 3:

Research the following competitors of McDonald's Australia and complete the table.

? Hungry Jacks

? KFC

Organisation Hungry Jacks KFC Type of Competitors (Direct/Indirect) Main products Price ranges for the main products Pricing Strategies Sales promotion activities SWOT comparing to Mcdonald's Australia (Analyse at least 8 points of SWOT)