Scenario

PwC is widely considered to be the world's most prestigious and progressive accounting firm. It offers extensive career development opportunities, including formal coaching and mentoring, informal mentoring, excellent training, and clear promotion paths. As a marketing consultant of Price Waterhouse and Coopers (PWC) your job involves helping businesses come up with marketing activities for various purposes. Your CEO has asked you to write a detailed marketing report to identify the areas and techniques which will be required to develop an efficient marketing plan.

Prepare a marketing plan for an organization titled Techniques to Analyse for Developing Efficient Marketing Plan with examples from Maldivian Businesses. Your plan must be unified and coherent. It must not exceed 3,500 words.

To successfully complete this assignment, you must:

Review changing perspectives in marketing planning. (1.1) (12.5 Marks)

You must:

Discuss the different perspectives related to marketing planning.

Discuss the advantages and disadvantages of different perspectives.

Evaluate an organizations capability for planning its future marketing activity. (1.2)

(12.5 Marks)

You must:

Explain the concept of organizational capability.

Discuss the SWOT analysis as a method to evaluate organizational capability.

Assess the main barriers to marketing planning. (2.1) (12.5 Marks)

You must:

Identify and explain the main barriers to marketing planning.

Discuss the causes of these barriers.

Examine how organizations may overcome barriers to marketing planning. (2.2)

(12.5 Marks)

You must:

Identify & discuss the ways in which organizations may overcome the barriers to marketing planning.

Explain the advantages and disadvantages of the discussed ways.