Scenario: Sarah is planning to buy a new smartphone $.$ She has narrowed down her choices to three brands: A$,$ B$,$ and C$.$ Sarah has heard positive reviews about these brands from friends $,$ read online recommendations $,$ and visited their websites to compare features and prices $.$ These three brands make up Sarah's evoked set $,$ the se of brands that come to her mind when considering her purchase $.$ Question : In the scenario described $,$ what does the term "evoked set $"$ represent $?$